Keeping your website up to date for Google

Google loves new content on your website and likes to see your website being kept up to date. One thing that Google will notice is dates on your website in determining relevant content, so its a good idea make sure you are always updating and adding new content.

If your website is static and never changes then Google and other search engines aren’t going check you site very often or rate your content as up to date, affecting your ranking. A good start is to have a blog on your website. This will allow you to post news and information about your business/topic.

Another date that Google may notice is your copyright.  Most websites will have a line at the bottom of page like the following

Copyright © 2011 Web Media Network

If you don’t keep the year in this up to date Google may twig to the fact that you haven’t updated the content on your website for some time. A handy way to get around this is with some PHP which will dynamically place in the current year.

Copyright © <?php echo date('Y'); ?> Web Media Network